Comments on: If Price is Your Most Valuable Asset, Why Put it out There for Everyone to See? http://blog.sentrana.com/2009/04/06/price-is-your-most-valuable-asset-so-why-leave-it-out-there-for-everyone-to-see/ Turning complexity into competitive advantage Wed, 10 Aug 2011 05:54:14 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Sentrana Blog » Blog Archive » Forget Your Competitors, The Power to Consistently Lead Your Market Lies In Understanding How Every Customer Values Your Product http://blog.sentrana.com/2009/04/06/price-is-your-most-valuable-asset-so-why-leave-it-out-there-for-everyone-to-see/comment-page-1/#comment-28 Sentrana Blog » Blog Archive » Forget Your Competitors, The Power to Consistently Lead Your Market Lies In Understanding How Every Customer Values Your Product Fri, 17 Apr 2009 20:56:21 +0000 http://blog.sentrana.com/?p=57#comment-28 [...] news and industry websites to trade magazines to word-of-mouth gossip to Oprah to… well, even your price helps them determine their perceived value of your product. They are better informed about their purchases than ever before, but I wonder if you are learning [...] [...] news and industry websites to trade magazines to word-of-mouth gossip to Oprah to… well, even your price helps them determine their perceived value of your product. They are better informed about their purchases than ever before, but I wonder if you are learning [...]

]]> By: KM http://blog.sentrana.com/2009/04/06/price-is-your-most-valuable-asset-so-why-leave-it-out-there-for-everyone-to-see/comment-page-1/#comment-11 KM Mon, 06 Apr 2009 21:51:11 +0000 http://blog.sentrana.com/?p=57#comment-11 Hey Sid, thought u might find the article linked to below interesting...its in reference to your comment about the 'uncloaking of prices' and the 'ascent of marketing': "Marketing has helped in the creation of a modern miracle: satisfying consumer needs at every income level. And it has done this in largely beneficial ways, by building trust, communicating and educating consumers, lowering costs, creating choices, and stimulating growth. In this way, marketing is one of the more striking economic—indeed, human—triumphs of our time." http://www.american.com/archive/2008/november-december-magazine/for-the-greater-goods/article_print Hey Sid, thought u might find the article linked to below interesting…its in reference to your comment about the ‘uncloaking of prices’ and the ‘ascent of marketing’:

“Marketing has helped in the creation of a modern miracle: satisfying consumer needs at every income level. And it has done this in largely beneficial ways, by building trust, communicating and educating consumers, lowering costs, creating choices, and stimulating growth. In this way, marketing is one of the more striking economic—indeed, human—triumphs of our time.”

http://www.american.com/archive/2008/november-december-magazine/for-the-greater-goods/article_print

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