Comments on: Why Pricing Must Be a Continuous Process (Part 1) http://blog.sentrana.com/2009/09/21/why-pricing-must-be-a-continuous-process-part-1/ Turning complexity into competitive advantage Mon, 21 Jun 2010 20:35:03 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Nathan http://blog.sentrana.com/2009/09/21/why-pricing-must-be-a-continuous-process-part-1/comment-page-1/#comment-141 Nathan Fri, 15 Jan 2010 23:10:10 +0000 http://blog.sentrana.com/?p=386#comment-141 "the organization’s inertia coefficient (a 100% made-up term)" ... hilarious. To respond to your article in a more relevant way, though; do you think that this idea of price flexibility is relevant to SMALL companies as well as medium and large? I understand the concept, and why price flexibility constitutes a competitive advantage in a rapidly changing market, but it seems highly resource intensive to me. As you said, a good deal of research needs to go into pricing decisions. Do you really think it's realistic for small companies to use precious resources for this purpose rather than, say, trying to improve product quality, or generate leads? “the organization’s inertia coefficient (a 100% made-up term)” … hilarious.

To respond to your article in a more relevant way, though; do you think that this idea of price flexibility is relevant to SMALL companies as well as medium and large? I understand the concept, and why price flexibility constitutes a competitive advantage in a rapidly changing market, but it seems highly resource intensive to me. As you said, a good deal of research needs to go into pricing decisions. Do you really think it’s realistic for small companies to use precious resources for this purpose rather than, say, trying to improve product quality, or generate leads?

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