B2B and B2C markets are in a state of turmoil deep enough to strain existing theories of how markets behave and undermine managers’ ability to make sound pricing and marketing decisions. The economy is still rife with an unprecedented variety of products, per capita advertising expenditures, a bewildering array of customer segments whilst suffering wealth erosion that is so vast ($50 Trillion in the last 18 months) that demand from everyone and for everything is receding. There is no precedence for how businesses should rebalance their product assortments with their ad spend with their prices, which means that insights must be formed in the “here and now” –we must analyze today’s data and reshape our old insights. Sentrana’s massive market and data analysis efforts are continuously shedding such new insights, and our belief is that new knowledge combined with timely pricing & marketing insights will be the path out of this economic turmoil.

From this expertise, we seek to share our insights, knowledge and ideas with the broader business community to help those who struggle with complexity and uncertainty in their business decisions each and every day. To this end, we have mobilized a blog for our scientists, solutions architects, econometricians, and marketing gurus to publish their insights without delay. We appreciate you visiting our blog, please share your own thoughts with us via comments, or directly to us at knowledge@sentrana.com.