Syeed Mansur
As the President and Chief Executive Officer of Sentrana, Mr. Mansur is responsible for Sentrana’s overall corporate strategy, services planning, and the evolution of Sentrana’s revenue optimization solutions. Mr. Mansur is one of the primary architects of Sentrana’s analytic kernel, and optimization strategy. Along with his executive team, Mr. Mansur oversees the firm’s daily operations including solutions development, client services, research & development, and marketing. Mr. Mansur is also a member of Sentrana’s Board of Directors. Mr. Mansur holds an B.S. degree in Engineering from Cornell University.

Alireza Mahani, Ph.D.
As the Quantitative Modeling Manager at Sentrana, Dr. Mahani is responsible for Sentrana’s modeling strategy and aligning the modeling R&D with Sentrana’s revenue optimization solutions. Dr. Mahani oversees the development and implementation of statistical and machine learning models for optimization of price and marketing levers of Sentrana’s clients. Previously, Dr. Mahani worked at Watermark where he developed mathematical representations of financial securities. Prior to Watermark, Dr. Mahani was a consultant at McKinsey & Co, where he served Fortune 100 clients in various industries in the areas of purchase and supply management, mergers and acquisitions, and revenue optimization. Dr. Mahani holds a Ph.D. in Physics from Washington University in St. Louis, and a B.S. degree in Civil Engineering from Tehran University.

Katrina Lamb
Ms. Lamb is an analyst, researcher and writer on a wide range of topics related to economics, finance and business management. At Sentrana, Katrina is responsible for the creation and communication of original thought content and insights on the economics and practicalities of scientific micromarket management and related disciplines. Katrina has over 20 years experience including stints in investment banking, private equity and management consulting. She has lived and worked many years internationally in Europe and the Asia Pacific Region and speaks German, Russian and Japanese. Katrina is a graduate of Dartmouth College with an MBA from Harvard Business School.

Joe Smiley
As the Marketing Manager at Sentrana, Mr. Smiley is responsible for strategy, planning, and development of all internal and external marketing programs for Sentrana services and MarketMover™ technology. Mr. Smiley has worked in marketing for over 10 years, and has extensive experience in brand development and management, user experience design, and communicating information through an overall strategic brand message. Prior to joining Sentrana, Mr. Smiley was instrumental in turning AOL Money & Finance into the #1 online finance property. Mr. Smiley is a graduate of Virginia Polytechnic Institute and State University and currently an MBA Candidate at Darden’s Graduate School of Business.

Christian Bonilla
As a Solutions Architect at Sentrana, Mr. Bonilla is responsible for product management and adapting quantitative marketing to different industries. Prior to joining Sentrana, he spent several years working with corporate Chief Financial Officers providing research and best practices on capital structure policy and other corporate finance issues. In college, he interned in a research role for the White House Council of Economic Advisors under then-chairman N. Gregory Mankiw. Mr. Bonilla holds a Bachelor’s degree in Economics and Public Policy from Duke University.