What marketing decisions are most critical for your organization? Are these priorities predictable or do they fluctuate with day-to-day changes in your market? Do you have the right data, tools and support systems at hand to make the best decisions on an ongoing basis? Is your organization wired to optimally deploy these tools to enable different organizational silos with access to a common view of your demand environment?
Unique challenges require customized solutions
Increasingly, sales & marketing decision makers find themselves in need of highly customized solutions to the problems that are specific to their organizations and their place in the value chain. Manufacturers of food and beverage products may primarily be concerned with making more productive trade spend decisions, while CPG producers might focus on shoring up brand equity for premium products facing competition from substitute offerings. Wholesalers may prioritize increasing the value of each transaction basket by inducing customers to purchase products from them that they currently purchase from competitors. And retailers might want to better understand how their promotional campaigns resonate with target customers and what they can do to earn a better return for each campaign dollar. Continue reading